Tag: audience
All the articles with the tag "audience".
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A filter is not an audience.
Two buyers with identical job titles can be in opposite situations, and the business card cannot tell them apart. A filter shows you who is allowed on the list, not who actually has the problem, so define the audience by behaviour and situation instead.
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The sales team doesn’t cold-call Antarctica.
Sooner or later every kickoff asks who the product is for, and the answer is always everyone. It is the one answer nobody in the room objects to, and the only one that cannot be executed.