System
The B2B marketing knowledge base, organized as ten steps that cover the full go-to-market journey. Each step builds on the one before it.
The 10 Steps
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Step 1: From gut feeling to validated problem
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Step 2: From validated problem to sharp audience
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Step 3: From sharp audience to value proposition
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Step 4: From value proposition to message
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Step 5: From message to media plan
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Step 6: From media plan to lead
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Step 7: From lead to sales-ready lead
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Step 8: From sales-ready lead to closed deal
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Step 9: From closed deal to onboarded customer
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Step 10: From onboarded customer to referral